Vietnam’s new cable-TV service, Viettel, will roll out its services in 15 cities and provinces on April 1, 2014 and will later extend the service countrywide. The company piloted the cable TV services in Hanoi, Ho Chi Minh City and some other province, recently.
As part of its television content plans, the company will focus on promoting education and healthcare to enhance intellectual standards and living conditions in rural and remote areas. It will offer e-learning courses on TV and will also create a specific TV channel for history.
As per market forecasts, pay-TV services in Vietnam will grow by 25-30% per year from 2012 to 2015, however, it is likely to drop to 10-15% between 2016 and 2020. According to the Ministry of Information and Communications’ National Institute of Information and Communications Strategy, pay TV revenue is expected to hit USD 800 million to USD 1 billion by 2020.
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