Dish TV has launched its regional direct-to-home TV brand Zing in Kerala. The move is expected to strengthen the DTH service provider’s position in the Southern states.
Zing is already present in Tamil Nadu and Andhra Pradesh. The DTH arm now aims to expand in Kerala by giving its subscribers 150+ channels coupled with 27 Malayalam channels at INR99 a month.
“Our consumer demographic study has indicated that large segment of TV viewers from medium and small town prefer content from their own region. Zing will address this need and provide maximum available regional content (27 Malayalam Channels and Services) to viewers through exciting packs as compared to other DTH brands,” RC Venkateish CEO of Dish TV, according to Indian Television.
Betting on the regional markets has already paid off for the DTH company. Dish TV added 390,000 net subscribers for the quarter ending June, 2015; mostly due to subscriber additions in non-Hindi speaking territories.
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