DD India’s satellite licence period is nearing its expiration date, meaning that the channel will not likely find a seat on the Hot Bird 13B.
The public broadcaster, Prasar Bharti, had plans of taking its news channel to Indians living abroad by getting onboard the EUTELSAT’s Hotbird-13 B satellite. Prasar Bharti is now in talks with Deutsche Welle for a renewal of the deal for channel carriage, however, the agreement is unlikely to go through as the German broadcaster doesn’t have enough bandwidth.
“There are plans to renew it but Deutsche Welle is not having the bandwidth to carry the channel. If it doesn’t work out, we won’t be on Hot Bird 13B. So we are working on various options. Either we will try to do it ourselves or will talk to other distributors,” DDG (commercial) CK Jain told TelevisionPost.com.
Back in 2014, Deutsche Welle had partnered with DD India. The deal was aimed at helping DD India reach 120 million-strong audience across Europe, Middle East and Africa.
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