There will be 58.5 million connected TV sets in the five largest Latin American countries by 2018
BUENOS AIRES — According to the new research published by Dataxis – Multiscreen scenario in Latin America – focused on the five largest Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico)- by Q4 2014 there was a total of 78.3 million digital, 75.8 million HD-ready, 24.8 million Connected TV (Smart TVs) and only 60,900 4K TV sets installed.
Dataxis estimates that in 2018 there will be a total of 135.5 million digital, 120.9 million HD, 58.5 million Connected and 1.3 million 4K installed TV sets. Digital and HD TV sets will become the new standard by that year, while Connected and 4K TV sets will become the new premium products.
As for the mobile segment of the multiscreen market, there was a total of 300,000 installed smartphones in the five largest countries of Latin America in 2006; that figure grew to 56.5 million in 2010. Dataxis estimates that there will be a total of 227.4 million smartphones installed by 2019, a 302% increase compared to 2010. On the other hand, 12.5 million smartphones were sold in 2010. That figure grew by 778% to 109.8 million in 2014. According to Dataxis, 137.8 million smartphones will be sold in 2018, a 26% increase when compared to 2014.
They were 140,000 tablets installed in 2006 in the five analyzed markets. That figure grew to 27.6 million in 2010. Dataxis estimates that there will be 62.9 million tablets installed in 2018, a 128% increase compared to 2010. On the other hand, the number of tablets sold in 2010 was 200,000. By 2014 that number had grown 10,700% to 21.6 million. Dataxis estimates that 36 million tablets will be sold in 2018, a 67% increase compared to 2014.
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