India´s Ministry of Information and Broadcasting is currently considering introducing a 40% reservation for local STB manufacturers in a bid to promote domestic sales. The ministry has tabled the statement in the country´s Lok Sabha based on recommendations of a parliamentary committee.
The statement comes at the heels of several DTH providers such as the Dish TV have publicly stated that they would be opting to source STBs from domestic vendors as the depreciating value of the rupee would make it cheaper. Domestic vendors struggled during Phase I and Phase II of digitisation as they were able to capture only 5% of the market.
In the meantime, the Consumer Electronics and Appliances Manufacturers Association (CEAMA) has also announced recently that it will be manufacturing at least 20 million STBs to keep with the demand. The country will need a further 77 million STBs in order to successfully complete digitisation.
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