DISH TV PARTNERED WITH PANASONIC INDIA FOR HD EXPERIENCE

The DTH operator, Dish TV tied up with Panasonic India to make HDTV viewing experience larger than life for its new subscribers. The deal with Panasonic will allow customers to avail the new Dish HD+ connection at a special price of just INR 999 (US$) with one-month free subscription of New Super Family/ Jumbo Family Pack + Full on HD Pack.

This special offer is available on all Panasonic TV sets above 19 inches and outlets across the country. This combo offer will provide an HD experience for Dish TV subscribers with 45 HD channels. Additionally, recognizing the customer’s needs and expectations, Dish TV has recently taken a step ahead in the world of HD entertainment by broadening the choice for its HD customers with a maximum number of 50 HD channels. Further, in an another consumer friendly initiative in a nation where cricket is like religion, Dish TV offers free viewing of ongoing cricketing events for its new subscribers, even if they have not subscribed for sports channels.

In his remarks, Arun Kapoor, CEO of Dish TV declared that: “Dish TV has always been at the forefront for being pioneers and introducing a host of customer- centric products and services. This esteemed partnership with Panasonic India is another positive step in building customer loyalty. With significant increase in TV viewership over the last couple of years, we are consistent in our efforts to make TV viewing a delightful experience for our customers”.

“This collaboration is meant to enthrall our consumers with lucrative offers to experience high end technology and quality pictures on their Panasonic LEDs. This offer will enable our customers to watch multiple entertainment channels through a Dish TV connection. The offer can simply be availed by giving a missed call and getting the High Definition connection at the doorstep. Looking at the bigger picture, this partnership highlights Panasonic’s cause to support and promote the digital India initiative across all cities of India,” said Ashish Sasidharan, product head and Consumer Electronics at Panasonic India.

Panasonic presents the world’s first TV set with integrated SAT>IP client

LUXEMBOURG — SES S.A. (NYSE Paris:SESG) (LuxX:SESG) and Panasonic today presented the world’s first TV set with integrated SAT>IP technology at the SES Industry Days in Luxembourg. The Panasonic VIERA TV has an integrated SAT>IP client which re-distributes the satellite TV signal via the IP-based home network, including Wi-Fi. The innovative technology enables viewers to watch TV at home, without a cord and wherever they like, on a large variety of IP-devices simultaneously and without complex in-house cabling.

SAT>IP is an innovative technology developed by SES and its industrial partners that translates the satellite transmission into an Internet Protocol (IP) signal that is redistributed in-house to IP-devices like tablets, smartphones and laptops. The technology allows the reception of several programmes in parallel on different devices and significantly enlarges the in-house reception base for the large range of high quality satellite transmissions.

SES Industry Days is a two-day event taking place in Luxembourg and gathering more than 230 delegates from two dozen countries and 130 companies – broadcasters, TV manufacturers, decoder manufacturers, hardware manufacturers and software developers – to discuss innovative technologies and developments of satellite transmission and reception and the entire future video broadcasting ecosystem.

Armando Romagnolo, Marketing Director of Panasonic Germany, said: “With its unparalleled variety of channels also in HD quality, satellite is one of the most popular ways to receive TV. As the world’s first TV manufacturer to integrate the innovative SAT>IP standard, this step is only logical and reflects our long-standing cooperation with SES.”

Wilfried Urner, Senior Vice President, Product Development and Management at SES, stated: “We are very pleased that Panasonic, as one of the leading TV manufacturers, supports SAT>IP. With the new Panasonic TVs featuring SAT>IP, viewers will have the flexibility to enjoy our large variety of channels in the highest quality on all possible receivers.”

Panasonic announces Freesat smart TV partnership

Panasonic is to integrate the Freesat Freetime service into new models of its VIERA smart TVs. It means the rollback TV guide and on demand services from the UK’s major broadcasters will be available across both satellite- and terrestrial-delivered channels.

Launched in September 2012, Freetime boxes now accounting for over 40% of all Freesat set-top box sales.

Craig Cunningham, Panasonic’s TV Product Manager, said: “We’ve had a long standing relationship with Freesat and I’m really excited that we are the first manufacturer to have the Freetime service on our TVs. Research tells us that when it comes to smart TVs consumers want three things: the best content available, ease of use and flexibility. The Freetime service delivers on all of these aspects and more and when combined with our heritage in picture quality it’s a great combination.”

Emma Scott, Freesat’s Managing Director, commented: “For such an important global brand as Panasonic to choose Freesat’s Freetime is proof positive of the clear consumer benefits of our service. This is a fantastic acknowledgement of a great British media technology success story and this deal opens up exciting new territories for us. We have enjoyed a strong working relationship with Panasonic over the past six years – Panasonic was the first manufacturer to launch IDTVs with Freesat built in, so the deal for Freetime is a natural and exciting evolution of our partnership.”

The Panasonic deal builds on Freesat’s strong start to 2014 following an excellent Q4 13 in which it added 31,000 new homes taking its base to over 1.8m.