Poland’s pay-TV market is effectively saturated and likely to contract by around 1% this year.
According to the findings of a report by PMR published by several local media sources, the market had around 11 million subscribers and was worth some PLN6 billion (€1.36 billion) in 2015, with pay-TV penetration being 75%.
It notes that the market is dominated by the DTH platforms Cyfrowy Polsat and nc+, which claim a combined share of some 50%. Both have lost around 1% of their subscriber bases each year, which are 8% lower than they were in 2013.
Looking to the future, the report expects these trends to continue and the two DTH platforms to remain the leading providers of pay-TV services in Poland.
However, in a critical analysis of the report’s findings, Satkurier makes the point that it does not take into account the likelihood of at least one new player – definitely IPTV, possibly linked with DTT, and a also DTH platform – entering the Polish pay-TV market this year.
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