Astro Malaysia Holdings launches a video-on-demand service, ‘On Demand (OD)’. The service can be accessed on internet connected personal video recorder and on Astro-on-the-go. Through this service, Astro targets 500,000 connected PVRs by year end from its current 181,000 connected boxes. It also aims to increase total Astro-on-the-go downloads from 1.8 million currently to reach 2.5 million by year end, and more importantly increasing viewership of active users from 140 minutes weekly to more than 180 minutes by year-end.
OD allows users to personalise TV viewing – from the content selection to how and when they want to watch shows. Its content offering includes latest and biggest box office movies and complete seasons of TV series, said the firm in a press note.
“Malaysians are sophisticated consumers, increasingly online and connected, increasingly plugged into the digital grid, increasingly watching content outside the home, online and offline. Today we see a rising demand for Video on Demand services. OD is our new complementary way of consuming content, at home or on the go,” said Dato’ Rohana Rozhan, Chief Executive Officer of Astro Malaysia.
The OD offers three options:
OD Free: Users who are connected to PVRs on home Wi-Fi will be able to enjoy content for free. It provides latest episodes and season of popular TV series like Empire, Scandal, The Walking Dead, Heroes Reborn, Quantico, The Tonight Show Starring Jimmy Fallon, Game of Thrones, The Blacklist, The Voice and many others – all on the same day as the US premiere. Also catch up on the latest episodes of local content like Akademi Fantasia, Classic Golden Melody etc.
OD Plus: This option is subscription based and it is priced at MYR15.90 per month. Astro provides on demand access to a premium local and international movies, blockbusters, complete box-sets of TV series and kids content. It offers all episodes of your various series such as Grey’s Anatomy, The Flash, Arrow, Gotham, How To Get Away With Murder, Agent Carter, Big Bang Theory and Hollywood blockbusters like the Harry Potter complete collection and The Lord of the Rings trilogy.
OD Store: This is transaction based VoD, customers can pick and pay for the latest cinema releases – from Hollywood to local and Asian blockbusters across a wide range of vernacular and international languages, including Malay, Chinese and Indian. Fast & Furious 7, The Avengers: Age of Ultron, and Inside Out as well as Kapsul, Bravo 5, Jejak Warriors, Heart Attack and The Killer are all available on OD Store.
Astro provides free access to OD Plus service for three months to those who sign up before 31 January, 2016 in order to captivate customers.
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