Airtel Digital TV has launched a 4K-Ultra HD (UHD) channel. The direct-to-home TV service provider rolled-out the channel with a special 4K screening of Salman Khan-starrer, Bajrangi Bhaijaan.
The 4K channel is available free-of-cost for Samsung Smart Direct TV users. Airtel Digital Tv will be beaming special content for the channel such as Overhalin’ (from Discovery) and movies such as Kick and Jai Ho.
According to Airtel, the IDTV will change the way users consume 4K content. The technology involves a small set-top box into a small card that is placed inside the television set.
“The elegant solution offers a smart TV viewing experience with minimal signal loss and maximum audio and video clarity while also ensuring maximum power savings,” the DTH provider said, according to Television Post.
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