Astro Malaysia Holdings Berhad (Astro) posted a consolidated revenue of MYR2.7 billion for the first six months of the financial year ending 31 January, 2016, with a growth rate of 4% year-on-year. The firm’s advertising income grew by 5% to MYR305mn.
Astro added over 426,000 net TV customers in H1 FY2016; with the help of its free package, Njoi which contributed for 58% y-o-y raise. With this subscriber growth, Astro claims that it penetrated 65% of Malaysian TV households in H1 FY2016 from 60% in H1 FY2015. At the end of January 2015, there were over 1.6 million Astro on the Go downloads, increase by 31% y-o-y.
“Amidst a challenging operating environment coupled with soft consumer sentiment, the Group continues to deliver on its growth strategies to generate shareholder value creation. On that note, the Board is pleased to declare a second interim dividend of 2.75 sen per share, 22% higher compared to the same period last year,” said Tun Zaki Azmi, Chairman of Astro.
“We are driving take up of connected boxes and of Astro on the Go from 181k now to 500k by year end. At the same time, we are ensuring our content proposition is second to none. As for our international content, we are ensuring that linear viewing is supplemented by strong on-demand proposition of same day as global premieres, live, social and box sets to cater for our customers viewing trends,” said Rohana Rozhan, Chief Executive Officer of Astro.
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