Mumbai based media and entertainment firm, Zee Entertainment Enterprises (ZEEL), has considered to leverage international content market aggressively. Zee claims to have presence across 169 countries currently.
“Moving forward, we are working on global content properties, which will specifically cater to global audiences. By the year 2020, we aim to be ranked among the top global media conglomerates, entertaining over a billion hearts worldwide,” said Punit Goenka, MD and CEO of ZEEL at the 19th Wharton India Economic Forum.
ZEEL has also planned to test the waters of radio broadcasting segment in United States as it aims to create a 360-degree consumer connect ecosystem.
“Going forward, there are also plans for a venture in radio space in the US market to further enhance our touch points with consumers,”
No comments:
Post a Comment