Pakistan’s national TV ratings provider, Medialogic Pakistan Ltd, has officially launched its new service comprising 20 cities and 1,000 plus households.
“Medialogic remains committed to providing the most accurate, practical and effective media research solutions to its clients,” said Salman Danish, CEO of Medialogic. “With Kantar Media’s global expertise and Medialogic’s understanding of the Pakistani media industry, we are confident that the new TV ratings service will facilitate better decision making ultimately leading to a more transparent, efficient and dynamic TV Industry.”
The new service utilises state-of-the-art technology from Kantar Media UK. A technology partnership between the two organisations was announced last year. Medialogic will replace its older meters with Kantar Media’s Rapid Meters which employs state-of-the-art audio matching technology to measure TV viewership.
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