Airtel and Samsung launch India's first IDTV

Airtel and Samsung launch India’s first Integrated Digital TV (iDTV)

• Take the lead in introducing a television with a built-in Smart Card that will allow customers to enjoy TV viewing without an external set top box
• Enable a smart TV viewing experience with minimal signal loss and maximum audio & video clarity

NEW DELHI — Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, today announced its partnership with Samsung to launch India’s very first Integrated Digital TV (iDTV). As part of this innovation – Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB). The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through minimal signal loss and maximum audio & video clarity while also ensuring maximum power savings.

“We at Airtel digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience”,said Mr. Shashi Arora, CEO – DTH & Media, Bharti Airtel.

Developed post an extensive R&D, the iDTV is a smart solution that not only enables a hassle free TV setup that has fewer wires but will also assist in reduction in signal loss (between the set-top-box and TV). iDTV offers a single remote solution powered by an intuitive user guide. “The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, added Mr. Arora.

Commenting at the launch, Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung Electronics said, “We are thrilled to partner with Airtel to launch India’s First Smart Direct TV with an in-built iDTV technology in India. The clutter free, convenient and ultimate viewing experience offered by iDTV showcases Samsung’s commitment to provide consumer-centric products. Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers.”

Powered by HD technology, iDTV creates a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience. The iDTV set includes the Samsung SmartDirect TV and Airtel Digital TV’s Smart Card. It is now available across Samsung Plazas and all leading multi-retail outlets for prices at starting INR 44,900/-. Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services. Customers can call 12148 or 18605006500 for more details.