TIMES NETWORK TO USE AMAGI SERVICES TO ENABLE GEO-TARGETED ADVERTISING

Priscilla Tirvengadum | March 9, 2016

Amagi announced that the Times Network will use its services to enable geo-targeted advertising on five of its channels namely Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now. Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands.

Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that.

‘’Our network specializes in delivering decision makers at the top end of the Indian population. Our audiences are comparable with English newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to English newspaper campaigns at very efficient costs,” said MK Anand CEO of Times Network.

“The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added Amagi co-founder Baskar Subramanian.

To recall, among some of the channels that have used Amagi services include Zee TV, Zee News, Zee Cinema, Zee Bangla, IBN7, B4UMusic, B4UPlus and B4UMovies.

Amagi to introduce new managed playout service

Amagi has launched a new managed playout service that promises to simplify video content preparation, management, and delivery for broadcasters.

The cloud-based broadcast infrastructure and targeted TV advertising company, Amagi, says that its latest service can help broadcasters manage quality control, traffic and scheduling.

Using the ne content delivery and play out management system will enable broadcasters increase the efficiency of content distribution with its affiliates across the world. The new solution  is based on a hybrid architecture consisting of cloud-management and edge-playout platform.

“Faced with the challenge of delivering more content to an ever growing number of devices, today’s broadcasters need scalable, flexible, and cost-effective playout solutions,” said K.A. Srinivasan, co-founder of Amagi. “Our next-generation cloud-based service transforms the way broadcasters handle video content, enabling them to distribute content more efficiently and cost-effectively on a global scale. Building on our successful CLOUDPORT infrastructure, we are now providing automated, technology-driven services, and partner marketplace to provide a completely managed playout service to TV networks.”

The company will be showcasing the product at BC2015 in Amsterdam, Sept. 11-15.

Amagi, B4U Television Network India partner for playout services

by Afrin Kankudti | July 8, 2015

Amagi Media Labs, cloud-based broadcast infrastructure company, will be providing playout services for B4U Television Network India.

B4U runs two channels in India; B4U Movies and B4U Music. Amagi will be using its channel playout platform Cloudport 2.0 to deliver end-to-end solutions to B4U. Conditional access, 24/7 monitoring, and measurement systems are some of the other services delivered by Amagi.

CLOUDPORT 2.0, also helps B4U Television Network add dynamic multi-layered secondary graphics, and digital video effects.

Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said Sandeep Gupta, chief financial officer, B4U Network. “With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration.”

Amagi raises USD15mn fund from Azim Premji, Mayfield

Amagi Media Labs has raised over USD15 million funding in series C round from Premji Invest and its existing investor, Mayfield Fund. The company will utilise the investment to strengthen its business in India and globally.

The company has planned to use the fund for expanding its geo-targeting network including addition of new channels to its bouquet in India. Globally, the fund will be utilised to set up local offices in UK, Singapore and US to expand its growing client base for its broadcast technology platform.

“At this stage in our development, it is critical that we get the right investors on board whose vision matches ours and in this respect we are extremely pleased to have Premji Invest associate with us. This investment also reconfirms Mayfield Fund’s continuing confidence in our execution and growth. With over 300 per cent growth in revenues from last year, we have become the de facto choice for brands in their pursuit for effective advertising,” said Baskar Subramanian, Co-Founder of Amagi Media Labs.

Amagi deploys Cloudport playout for Magic of Cinema

Amagi Media Labs, cloud-based broadcast infrastructure provider, has won a deal from Magic of Cinema (MOC), a free-to-air movie channel, to deploy Cloudport Edge Playout servers across 17 digital cable platforms.

The technology enables MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs. The entire playout is managed at Amagi’s Data Operations Centre in Bengaluru.

“We evaluated several platforms and finally chose Amagi for its technology superiority and an attractive PaaS business model. It allowed us to avoid high capital expenditure and upfront investment without compromising on the broadcast quality. As our viewership expanded over time, Amagi helped us scale our business giving us the required flexibility and reliability. Amagi has been a true partner in our growth” said Sricharan Iyengar, CEO of MOC.

MOC has a wide array of over 1,500 Hindi cinemas. It is available on leading digital cable platforms including Hathway, Den, Siticable, UCN and Incable.