Three of Russia’s leading broadcasters have joined forces to form a new TV and film production company.
Due to be officially launched on January 1, 2015, it will be jointly owned by the National Media Group (NMG), VGTRK (RTR) and MTG-backed CTC Media, with each holding a 30% stake and the remaining 10% of shares distributed among its management.
The company, referred to as Sozdavaemaya in a release by the NMG, will be open to all market participants and is expected to become one of the top five Russian TV and film producers within the next 3-5 years.
Sozdavaemaya will specialise in entertainment-based TV and may enter into partnerships with other TV companies.
The founders have already appointed Vyacheslav Murugov as its director general.
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