Malaysian pay-TV provider, Astro; Spanish-language programmer, Azteca; and Malaysian drama producer, Global Station have joined hands to re-produce Azteca telenovela formats in Malaysian version.
“With Astro’s consumer and marketing know-how, Global’s production expertise and Azteca’s distribution strengths we are confident that these adapted telenovelas will meet the increasing demand for localised content from the multicultural and diverse people of this region, as well as be able to travel beyond Malaysia to delight audiences around the world,” said Agnes Rozario, VP of Astro’s content group.
As per the deal, Azteca will manage the international distribution of the produced telenovelas. Astro will handle marketing activities and Global Station will co-produce. Astro had earlier partnered with Azteca and Global Station for various content.
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